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Philosophy of Marketing

Philosophy of Marketing

by John O'ShaughnessyMark Tadajewski and Michael Hyman
Hardback
Publication Date: 10/12/2013
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RRP  $1966.50 $1,444.75
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The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection.



Volume One : Historical and Philosophical Overview






Volume Two: General Theory and the Realism versus Relativism Debates


Volume Three: Alternative and Multiple Paradigms


Volume Four: Rethinking Concepts



Volume Five: Consumer Studies
ISBN:
9781446274910
9781446274910
Category:
Sales & marketing
Format:
Hardback
Publication Date:
10-12-2013
Publisher:
SAGE Publications Ltd
Country of origin:
United Kingdom
Pages:
2032
Dimensions (mm):
234x156x150mm
Weight:
3.78kg

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