Pink Ribbon Blues

Pink Ribbon Blues

How Breast Cancer Culture Undermines Women's Health

by Gayle A. Sulik

Hardback Publication Date: 25/11/2010

 
Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and
breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink logo. Indeed, while survivors and supporters walk, run,
and purchase ribbons for a cure, cancer rates rise, the cancer industry thrives, corporations claim responsible citizenship while profiting from the disease, and breast cancer is stigmatized anew for those who reject the pink ribbon model. But Sulik also outlines alternative organizations that make a real difference, highlights what they do differently, and presents a new agenda for the future.
ISBN:
9780199740451
9780199740451
Category:
Social
Format:
Hardback
Publication Date:
25-11-2010
Language:
English
Publisher:
Oxford University Press Inc
Country of origin:
United States
Pages:
424
Dimensions (mm):
217x149x27mm
Weight:
0.58kg

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