Pitchology noun pitch-ol-o-gy: the art and science of planning and executing a thoughtful, intentional fundraising strategy that attracts the right investors and keeps your business on the right path.


As an entrepreneur, you've poured passion and determination into your business. Reaching the next level means raising capital and finding investors who believe in you and your vision. Most rely on plans and projections as the foundation of their pitch, but you have something more powerful: your story.




In Pitchology, entrepreneur, investment banker, and impact investor Steve Distante shows how to attract investors, select the right financing team, and produce results without sacrificing purpose or pride. An investment banker for nearly three decades, Steve has heard thousands of pitches and helped countless entrepreneurs unlock their business stories and make a difference in the world. You'll learn best practices and insider tips on preparing a pitch with substance, raising capital with confidence, and discovering the right partner with the right terms. Every entrepreneur can influence others and inspire positive change, no matter their product or industry. A customizable journey with expert insight and fundraising fundamentals, Pitchology is a powerful must-read for the entrepreneur searching for meaningful success.