One in six IT projects today include major cost and schedule overruns, and anything that leads to a more successful outcome is certainly welcome. This practical book provides a roadmap to help project managers, UX/UI professionals, and front-end web developers prepare successful project outcomes for websites, applications, and other products.

Beginning with the end in mind, the authors walk you through the process of identifying business and user goals, creating useful personas, working through branding considerations, user testing best practices and analysis, and more. By following this guide, your next project will be planned for success.