Danica Patrick is a groundbreaking race car driver who ranks among the most popular and well-recognized athletes in America, according to a 2014 Harris poll. She has been named one of Time's Most Influential People, twice won the Kids' Choice Award for Favorite Female Athlete, and is the only major female sports figure who competes primarily among men.

She has graced the cover of Sports Illustrated three times (as both an athlete and a swimsuit model), as well as ESPN, Shape, and numerous other sports and lifestyle magazines. Her television appearances range from the Tonight Show to The Simpsons to Chopped to Jay-Z's video for "Show Me What Ya Got."

According to the most recent DBI results, Danica is recognized by 75 percent of the American public, outranking stars like Blake Shelton, Stephen Colbert and Ryan Reynolds, and is the most well-known figure in all of NASCAR.

Stephen Perrine is the former Editor in Chief of Men's Health Books and the former Publisher of Rodale Books. He oversaw the wildly successful Eat This, Not That! series (more than 7M copies in print) and such New York Times bestsellers as The Abs Diet, Jessica Alba's The Honest Life, and The Everygirl's Guide to Diet and Fitness by Maria Menounos.

He is the coauthor, with David Zinczenko, of The Sugar Swap Diet (Ballentine, 2016). He is the founder of the Eat Well, Live Well Festival, an annual consumer event focused on healthy eating, which launches on January 14, 2017.