A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning.
Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ‘linking the concepts’ helps students test and consolidate understanding as they go.
The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
MyLab Marketing can be packaged with this edition to engage students and allow them to apply their knowledge, strengthen their understanding of key concepts and develop critical decision making skills.
This item is in stock in our Sydney warehouse and typically delivered to you within 4 working days for most Australian capitals.
Once despatched we will send you a Shipping Notification which includes online tracking.
An overall delivery time for this item to your address is:
NSW Metro: 2 - 4 working days.
NSW Regional: 3 - 5 working days.
VIC & SA Metro: 2 - 4 working days.
VIC & SA Regional: 3 - 5 working days.
QLD Metro: 3 - 5 working days.
QLD Regional: 8 - 14 working days.
TAS: 3 - 5 working days.
WA Metro: 5 - 7 working days.
WA Regional: 6 - 9 working days.
NT Metro: 6 - 8 working days.
NT Regional: 8 - 14 working days.
Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock 2-4 days'. Express Post orders are delivered in two business days to the following locations:
NSW - Sydney, Gosford, Newcastle, Wollongong.
VIC - Melbourne, Geelong, Ballarat, Bendigo.
ACT - Canberra.
SA - Adelaide.
QLD - Brisbane, Gold Coast, Sunshine Coast.
TAS - Hobart, Launceston.
WA - Perth CBD postcode 6000 only.
NT - Express Post is not available.