The 5th edition of Principles of Marketing has a streamlined approach that strikes a careful balance between depth of coverage and ease of learning. The brand new learning design - with an integrative Concept Map at the start of each chapter, and insightful author comments throughout - enhances student understanding. When combined with a completely new MyMarketingLab, the online homework study tool, Principles of Marketing ensures that students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. It has been thoroughly updated to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships.
- ISBN:
- 9781442531109
- 9781442531109
- Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
- 26-09-2011
- Publisher:
- Pearson Education Australia
- Country of origin:
- Australia
- Edition:
- 5th Edition
- Pages:
- 632
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Principles of Marketing.
Share This Book: