Free shipping on orders over $99
Product Management for Dummies

Product Management for Dummies

by Stephan BodianPamela Schure and Brian Lawley
Paperback
Publication Date: 07/02/2017

Share This Book:

29%
OFF
RRP  $47.95

RRP means 'Recommended Retail Price' and is the price our supplier recommends to retailers that the product be offered for sale. It does not necessarily mean the product has been offered or sold at the RRP by us or anyone else.

$34.35
Your one-stop guide to becoming a product management prodigy

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America&;yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job&;or simply aspire to break into a new role&;Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

From defining what product management is and isn't to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.

  • Create a winning strategy for your product
  • Gather and analyze customer and market feedback
  • Prioritize and convey requirements to engineering teams effectively
  • Maximize revenues and profitability

Product managers are responsible for so much more than meets the eye and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

ISBN:
9781119264026
9781119264026
Category:
Business & management
Format:
Paperback
Publication Date:
07-02-2017
Publisher:
John Wiley & Sons Inc (US)
Pages:
384

This item is In Stock in our Sydney warehouse and should be sent from our warehouse within 1-2 working days.

Once sent we will send you a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro  2 working days

NSW Metro  2 working days

NSW Rural  2 - 3 working days

NSW Remote  2 - 5 working days

NT Metro  3 - 6 working days

NT Remote  4 - 10 working days

QLD Metro  2 - 4 working days

QLD Rural  2 - 5 working days

QLD Remote  2 - 7 working days

SA Metro  2 - 5 working days

SA Rural  3 - 6 working days

SA Remote  3 - 7 working days

TAS Metro  3 - 6 working days

TAS Rural  3 - 6 working days

VIC Metro  2 - 3 working days

VIC Rural  2 - 4 working days

VIC Remote  2 - 5 working days

WA Metro  3 - 6 working days

WA Rural  4 - 8 working days

WA Remote  4 - 12 working days

 

Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock'.

Reviews

Be the first to review Product Management for Dummies.