Provides students with the skills and knowledge required to compete in today's dynamic, digital, business world. This edition has been fully revised and now includes many new features to engage students and provide a practical approach to learning business skills. A fictional advertising agency, Town House Media, is used as a running case study throughout the text to provide a practical demonstration of the skills in action.
- ISBN:
- 9781442527515
- 9781442527515
-
Category:
- Management & management techniques
- Format:
- Paperback
- Publication Date:
-
14-09-2010
- Publisher:
- Pearson Education Australia
- Country of origin:
- Australia
- Edition:
- 2nd Edition
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