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Promoting Sustainable Living

Promoting Sustainable Living

Sustainability as an Object of Desire

by Angela PaladinoAudrey Yue and Justyna Karakiewicz
Hardback
Publication Date: 28/05/2015
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Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.


Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives.


This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.
ISBN:
9781138017832
9781138017832
Category:
Sustainability
Format:
Hardback
Publication Date:
28-05-2015
Language:
English
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
218
Dimensions (mm):
234x156x14mm
Weight:
0.5kg

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