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Real-Time Marketing and PR

Real-Time Marketing and PR

How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

by David Meerman Scott
Publication Date: 13/01/2012
RRP  $31.95 $21.35
Launch effective real-time communications to win in today's
always-on world
Gone are the days when you could plan out your marketing and
public relations programs well in advance and release them on your
timetable. "Real time" means news breaks over minutes, not days. It
means companies develop (or refine) products or services instantly,
based on feedback from customers or events in the marketplace. And
it's when businesses see an opportunity and are the first to act on
it. In this eye-opening follow-up to The New Rules of Marketing
and PR, a BusinessWeek bestseller, David Meerman Scott
reveals the proven, practical steps to take your business into the
real-time era.

Find out how to act and react flexibly as events occur, position
your brand in the always-on world of the Web, and avoid
embarrassing mistakes and missteps. Real-Time Marketing and
PR will also enable you to:

Develop a business culture that encourages speed over

Read buying signals as people interact with your online

Crowdsource product development, naming, and even marketing
materials such as online videos

Engage reporters to shape stories as they are being

Command premium prices by delivering products at speed

Deploy technology to listen in on millions of online
discussions and instantly engage with customers and buyers

Scale and media buying power are no longer a decisive advantage.
What counts today is speed and agility. While your competitors
scramble to adjust, you can seize the initiative, open new
channels, and grow your brand. Master Real-Time Marketing and
PR today and become the first to act, the first to respond, and
the first to win!
Sales & marketing
Publication Date:
John Wiley & Sons Inc
Country of origin:
United States
Dimensions (mm):
David Meerman Scott

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.

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