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Reinventing the Latino Television Viewer

Reinventing the Latino Television Viewer

Language, Ideology, and Practice

by Christopher Chávez
Hardback
Publication Date: 15/10/2015
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Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chavez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry-the exploitation of consumer markets and the suppression of Latino forms of speech.
ISBN:
9781498506632
9781498506632
Category:
Communication studies
Format:
Hardback
Publication Date:
15-10-2015
Language:
English
Publisher:
Rowman & Littlefield Publishing Group, Incorporated
Country of origin:
United States
Dimensions (mm):
236.98x157.99x17.27mm
Weight:
0.39kg

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