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Relationship Management in Banking

Relationship Management in Banking

Principles and Practice

by Richard Abley and Steve Goulding
Paperback
Publication Date: 10/03/2018
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RRP  $92.00 $79.25

Endorsed by the Chartered Banker Institute as core reading for the Personal & Private Banking and Commercial Lending modules, Relationship Management in Banking supports and develops the need to be able to manage key customer relationships. The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors.

Through case studies and providing online updates to regulations, Relationship Management in Banking considers how to critically analyze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention. Online supporting resources include a glossary and updates to regulation.

ISBN:
9780749482831
9780749482831
Category:
Banking
Format:
Paperback
Publication Date:
10-03-2018
Language:
English
Publisher:
Kogan Page, Limited
Country of origin:
United Kingdom
Dimensions (mm):
235x156.01x14mm
Weight:
0.61kg

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