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Reputation Management Techniques in Public Relations

Reputation Management Techniques in Public Relations

by Ayse Erdemir and Ayse Erdemir
Hardback
Publication Date: 30/01/2018
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Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company's public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
ISBN:
9781522536192
9781522536192
Category:
Economics
Format:
Hardback
Publication Date:
30-01-2018
Language:
English
Publisher:
IGI Global
Country of origin:
United States
Dimensions (mm):
279x216mm

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