Research Methods for Arts and Events Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and events management, as well as for managers in the industry.
It provides students and practising managers with:
- Essential skills to design qualitative and quantitative research studies
- Guidance in designing, managing, and monitoring research work
- The theory behind, and application of, identifying and implementing appropriate research methodologies
- Exercises to consolidate learning and help students to put the theory into practice.
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