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Revenue Management in Manufacturing

Revenue Management in Manufacturing

State of the Art, Application and Profit Impact in the Process Industry

by Danilo Zatta
Hardback
Publication Date: 19/07/2016
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This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
ISBN:
9783319302393
9783319302393
Category:
Manufacturing industries
Format:
Hardback
Publication Date:
19-07-2016
Publisher:
Springer International Publishing AG
Country of origin:
Switzerland
Pages:
129
Dimensions (mm):
235x155x10mm
Weight:
3.55kg

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