Sell A Brand is not merely a book but a manual custom-designed to stimulate you, the reader, to identify your uniqueness and the need to establish yourself as a brand. It provides insight into the importance of being a sustainable personal brand in today's world and outlines specific steps world class brands took to make them household names. No matter your personality, interests, niche or aspirations, the principles in this book are set to aid you to achieve and maintain the success you seek. This book is practicable and simple to understand, as it contains relatable experiences and illustrations. There are several examples of people from both ancient and modern times whose stories have been captured here to serve as learning points as you navigate life's tortuous path to success. It is encouraged that this book not just end up among the pile of library books but that the reader imbibes and embodies the principles outlined herein. Each of the seven chapters is an interconnected journey and should not be practiced in isolation. As a reference and a guide, do return to this book as often as you need to. Remember, practice makes perfect!
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