How to build a sales force skilled in disruptive and innovative solutions Selling Innovation shows sales managers and high-level executives how to sell their breakthrough ideas, products, and services to customers previously unfamiliar with the solutions being offered. The authors describe their Maverick Method of selling-- proven principles of successful selling unique to the world of selling innovative, disruptive offerings. Readers will learn how to find Maverick sellers, how to train them, and when to transition the sales force away from Maverick selling.
- ISBN:
- 9780071636100
- 9780071636100
-
Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
-
16-01-2010
- Language:
- English
- Publisher:
- McGraw-Hill Education - Europe
- Country of origin:
- United States
- Pages:
- 256
- Dimensions (mm):
- 234x158x18mm
- Weight:
- 0.49kg
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