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Service Management

Service Management

An integrated approach

by Bart Van LooyPaul Gemmel and Roland Van Dierdonck
Paperback
Publication Date: 28/02/2013
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Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.



This edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.


Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.


Services Management is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
ISBN:
9780273732037
9780273732037
Category:
Business & management
Format:
Paperback
Publication Date:
28-02-2013
Language:
English
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Edition:
3rd Edition
Pages:
544
Dimensions (mm):
245x190x20mm
Weight:
0.91kg

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