A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Branding Nations at the World Expo
Hardback
Publication Date: 18/12/2013
RRP
$84.99
$79.95
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- ISBN:
- 9781137361714
- 9781137361714
- Category:
- Geopolitics
- Format:
- Hardback
- Publication Date:
- 18-12-2013
- Language:
- English
- Publisher:
- Palgrave Macmillan
- Country of origin:
- United Kingdom
- Pages:
- 210
- Dimensions (mm):
- 216x140x20mm
- Weight:
- 3.89kg
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