Girls can be dragons, they can make a mess.

Girls can build machines, be tough, make friends and reach for the stars. Meet Em: a gutsy girl with determination and a carefree attitude. With the confidence to believe in herself, Em sets a positive example for everyone.

She is intelligent and creative and likes to build machines and gadgets and make a mess. Em isn’t afraid to get dirty, wear the clothes that make her happy and to occasionally kick a little butt too! She isn’t great at everything and she knows it and that’s OK. Em has a go. Sometimes she falls but getting back up and having another crack is what makes Em tenacious and enthusiastic for life. There are so many possibilities and paths for Em to follow and she’s not afraid to try as many as she can.

Em could be an inventor, a race car driver, an astronaut or even a mathematician. The possibilities are endless! This is Em’s message to everyone: be bold, be fearless and believe in yourself because if you don’t give something you want to do a go, you might just miss out on some exciting adventures along the way. Em doesn’t mind being different and a little bit messy, in fact, she knows that makes her who she is and that’s just right!