It's an axiom of business that great companies grow their revenues and profits year after year. Yet, quietly, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals: like being great at what they do, creating a great place to work, providing great customer service and finding great ways for employees to lead their lives. Burlingham shows how the leaders of these small giants recognise the range of choices to be had about the type of company they could create and how we can all benefit from questioning the norm.