Smile, Particularly in Bad Weather tells a story about the development of this pioneering profession. It describes the shift from the 1930s, when the girl-next-door took to the air with a great degree of bravado, through to the 1960s and the 'coffee, tea or me?' stereotype where airlines sexualised the air hostess as a point of marketing difference, then on to a crucial period where the air hostess fought back, no longer wanting to be stereotyped nor discriminated against in terms of fair working conditions. This job shaped working women to become something more, it tested their independence, it encouraged self-enhancement and sophistication and it took them to places they hadn't dreamt about.
The Era of the Australian Airline Hostess
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Smile, Particularly in Bad Weather tells a story about the development of this pioneering profession. It describes the shift from the 1930s, when the girl-next-door took to the air with a great degree of bravado, through to the 1960s and the 'coffee, tea or me?' stereotype where airlines sexualised the air hostess as a point of marketing difference, then on to a crucial period where the air hostess fought back, no longer wanting to be stereotyped nor discriminated against in terms of fair working conditions. This job shaped working women to become something more, it tested their independence, it encouraged self-enhancement and sophistication and it took them to places they hadn't dreamt about.
- ISBN:
- 9781742589251
- 9781742589251
- Category:
- Australasian & Pacific history
- Format:
- Paperback
- Publication Date:
- 01-04-2017
- Publisher:
- UWA Publishing
- Country of origin:
- Australia
- Pages:
- 250
- Dimensions (mm):
- 234x156x19mm
- Weight:
- 0.5kg
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