Social Media Metrics

Social Media Metrics

How to Measure and Optimize Your Marketing Investment

by Jim Sterne

Hardback Publication Date: 05/04/2010

RRP  $35.95 $34.10
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Why striving for more Twitter followers or Facebook friends than the competition is a failing strategyHow to leverage the time and effort you invest in social mediaHow to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Sales & marketing
Publication Date:
New Rules Social Media Series
John Wiley and Sons Ltd
Country of origin:
United Kingdom
Dimensions (mm):
  • On order from our USA supplier to our Sydney distribution centre
  • Once received into our distribution centre, we will despatch and inform you via email.
  • Arrives in 2-4 days after despatch for most Australian capitals.

Customer Reviews

Be the first to review Social Media Metrics.