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Sport Beyond Television

Sport Beyond Television

The Internet, Digital Media and the Rise of Networked Media Sport

by Brett Hutchins and David Rowe
Paperback
Publication Date: 11/11/2013
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Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.


An expanding array of popular sports media - industry, user, club, athlete and fan produced - is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media.


Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.
ISBN:
9780415734202
9780415734202
Category:
Media studies
Format:
Paperback
Publication Date:
11-11-2013
Language:
English
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
238
Dimensions (mm):
229x152x18mm
Weight:
0.36kg
Brett Hutchins

Brett Hutchins is an Associate Professor in Communications and Media Studies at Monash University. He holds a PhD in Sociology from the University of Queensland, graduating in 2001 and receiving the Dean’s Commendation for Outstanding Research Higher Degree Thesis (PhD).

His thesis was published as Don Bradman: Challenging the Myth by Cambridge University Press in 2002, receiving significant media and critical attention and appearing in paperback in 2005. Brett’s current research and teaching interests are in the areas of digital media, mobile media, sports media and environmental media.

His recent books include the research monograph, Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport (Routledge, 2012, with David Rowe), and the international edited collections, Environmental Conflict and the Media (Peter Lang, 2013, with Libby Lester) and Digital Media Sport: Technology, Power and Culture in the Network Society (Routledge, 2013, with David Rowe)

David Rowe

David Rowe was born in the Netherlands in 1968, and arrived in Canberra at the age of four. He started drawing when attending St Edmund's College, and after dropping out of every tertiary institution available, found work on the Canberra Times. After a brief stint in London, he moved to Sydney to work at Fairfax. For over twenty years his cartoons and caricatures have appeared in the Australian Financial Review and other Fairfax publications.

Rowe is the recipient of numerous cartooning awards, including multiple Walkleys, Gold Stanley Awards, and Behind the Lines Cartoonist of the Year, as well as many prestigious international awards. He is consistently the most popular cartoonist in the bible of Australian political cartooning, Russ Radcliffe's Best Australian Political Cartoons.

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