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Stand-Out Marketing

Stand-Out Marketing

How to Differentiate Your Organization in a Sea of Sameness

by Simon KellyPaul Johnston and Stacey Danheiser
Paperback
Publication Date: 29/12/2020

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"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition.

Stand-out Marketing
presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult.

On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.

ISBN:
9781789664829
9781789664829
Category:
Sales & marketing
Format:
Paperback
Publication Date:
29-12-2020
Language:
English
Publisher:
Kogan Page, Limited
Country of origin:
United Kingdom
Dimensions (mm):
234.95x157.99x16mm
Weight:
0.4kg
Simon Kelly

Simon Kelly is curator and head of department at the Saint Louis Art Museum.

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