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Starting Your Floral Design Studio

Starting Your Floral Design Studio

A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream

by Justine Beaussart
Hardback
Publication Date: 28/06/2025

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RRP  $69.99

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Floral designers ready to open their own small business will learn everything they need with this essential how-to guide.

Sharing the challenges and surprises she experienced in building her business, Justine explains

- stocking the basic supplies and materials;
- the crucial question of flower sourcing, and the ecological impacts to consider;
- working on defining your studio's brand and ensuring that your online presence builds clientele;
- using eco-friendly design techniques;
- preparing, packaging, and transporting your creations;
- communicating effectively with clients;
and more.

A review of design basics includes step-by-step instructions for nine floral arrangements.

Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.

Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces--to develop a floral industry that is more respectful of the environment and that educates its consumers.
ISBN:
9780764369391
9780764369391
Category:
Handicrafts
Format:
Hardback
Publication Date:
28-06-2025
Language:
English
Publisher:
Schiffer Publishing, Limited
Country of origin:
United States
Dimensions (mm):
254x203.2mm
Weight:
0.05kg

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