The number one goal of every business is to increase the return on investment of each marketing dollar. Whether you want to generate a huge response from a newspaper or magazine ad, a direct mail letter, or an internet site, the most important element you need to know is "What really works?" Every time a business experiments in testing, it costs money and may not produce a return. Finally, there's an opportunity for the ordinary business to become extraordinary. Harlan Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies. Kilstein's sales letters are pure gold; one recent online letter brought in $110,000 a minute. In Steal This Book: Million Dollar Sales Letters You Can Legally Steal To Suck In Cash Like A Vacuum on Steroids, not only do you get examples of what really works, you also get instructions on how to adapt these letters for any business. Ask any copywriter what his most important possession is and he'll point to his "swipe file" of proven winners accumulated over years. Now, you have the opportunity to get a multi-million dollar swipe file in your hands and put it to use.
The Forward to Steal This Book was written by copywriter John Carlton.