The sequel to the highly successful Store Wars: the battle for
mindspace and shelfspace published in 1995. The new edition
will retain all the strengths of the old book including a
comprehensive and complex approach to the consumer & retail
market and the interaction between FMCG retailers and
manufacturers. The book will be thoroughly revised and updated and
will consist of 4 main parts:



A section on leading FMCG companies and brands (such as Coke,
P&G, Unilever, Nestle, L'Oreal etc.), their marketing and
branding strategies in the western markets (USA, Western Europe:
UK, France, Germany and others).

A section on leading retailers (Wal-Mart, Tesco, Carrefour
etc.), their developments and expansion over the last 10
years.

A section describing the interaction between retailers and
manufacturers, including competition for end-consumers, trade
marketing.

A section covering the Emerging Markets?the retail
landscape in the major developing economies, results of the
expansion of major FMCG brands and western retail chains,
challenges related to distribution and FMCG marketing in those
countries.



The book will also discuss the impact of the Global Crisis on
the consumer and retail markets as well as predictions and
prospects for the future.