Good communication is essential to the successful organisation - that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peer PR performance, and fast-track their career. Strategic Public Relations combines the author's extensive experience in the PR frontline with thousands of hours of international research to create an authoritative reference. It is written for people who wish to gain a better understanding of the application and benefits of a strategic approach to organisational communication and is based on current business and management practice.