Free Shipping on Order Over $80
AfterPay Available
Strategic Social Media

Strategic Social Media

by Kelli Matthews
Hardback
Publication Date: 31/03/2021
  $265.90
or 4 easy payments of $66.47 with
afterpay
      Please Note: We will source your item through a special order. Generally sent within 120 days.
This item qualifies for FREE delivery
Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical framework to gird the use of these channels and maintain high standards of PR practice. The text focuses on categories of social media (blogs, wikis, podcasts, social networking and social bookmarking), examining strengths, weaknesses, and opportunities among the options.


Author Kelli Matthews works with Michelle Honald to provide readers with the context for social media use in public relations, the theories applicable to guide this practice, and the processes and steps involved. They also address the varying technology literacies among instructors and students, and provide current, easy-to-follow activities and case studies to help both students and teachers enhance their social media savvy. The book's companion website provides social media resources and "how-to" guidance; assignments and activities; an instructor guide; and a bibliography with links to relevant sites and online publications.


Bridging the gap between the "how-to" publications for practitioners and the planning and campaign textbooks for the classroom, Strategic Social Media provides a practical guide for teaching social media in the PR and strategic communication context.
ISBN:
9780415890649
9780415890649
Category:
Public relations
Format:
Hardback
Publication Date:
31-03-2021
Language:
English
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
228
Dimensions (mm):
229x152mm

Our US supplier has this title on order.  You can place a backorder for this title now and we will ship it to you when it becomes available. 

While we are unable to provide a delivery estimate, most backorders will be delivered within 120 days. If we are informed by our supplier that the title is no longer available during this time, we will cancel and refund you for this item.  Likewise, if no delivery estimate has been provided within 120 days, we will contact our supplier for an update.  If there is still no delivery estimate we will then cancel the item and provided you with a refund.

If we are able to secure you a copy of the title, our supplier will send it to our Sydney warehouse.  Once received we make sure it is in perfect condition and then despatch it to you via the Australia Post eParcel service, which includes online tracking.  You will receive a shipping notice from us when this occurs.

Customer Reviews

Be the first to review Strategic Social Media.