In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing.
Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Multimedia Writing for Public Relations, Advertising and More
Paperback
Publication Date: 17/01/2018
- ISBN:
- 9781138037120
- 9781138037120
- Category:
- Communication studies
- Format:
- Paperback
- Publication Date:
- 17-01-2018
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Edition:
- 4th Edition
- Pages:
- 348
- Dimensions (mm):
- 254x178mm
- Weight:
- 0.73kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
You can find this item in:
Public relations
Advertising
Communication studies
Advertising industry
Business communication & presentation
Show more
Show less
Reviews
Be the first to review Strategic Writing.
Share This Book: