This book is a valuable resource for those who are short of time to read a number of books but would like to stay in touch with the contemporary issues and strategies with a refreshing and insightful perspective. Some of the topics covered: Innovation, Value creation and Capturing Value Magnetism and the Art of Marketing Consumer & Customer centricity Importance of Engagement & Experience Management 3 Hook theory of Marketing Importance of Values, Mission, Vision, Culture Sustained Development & Ethical Approach Importance of Focus, Prioritization, Passion Strategic thinking and Execution excellence Leveraging Technology and many more. While this book is not expected to be an exhaustive resource and an in-depth coverage of key issues facing today's organizations, this will surely provoke the thoughts of the readers in the direction of desirable and undesirable traits that cause successes and failures. This will surely add a new set of tools to your armour to go for excellence in your day-today corporate life.
A Handbook for Corporate Excellence
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This book is a valuable resource for those who are short of time to read a number of books but would like to stay in touch with the contemporary issues and strategies with a refreshing and insightful perspective. Some of the topics covered: Innovation, Value creation and Capturing Value Magnetism and the Art of Marketing Consumer & Customer centricity Importance of Engagement & Experience Management 3 Hook theory of Marketing Importance of Values, Mission, Vision, Culture Sustained Development & Ethical Approach Importance of Focus, Prioritization, Passion Strategic thinking and Execution excellence Leveraging Technology and many more. While this book is not expected to be an exhaustive resource and an in-depth coverage of key issues facing today's organizations, this will surely provoke the thoughts of the readers in the direction of desirable and undesirable traits that cause successes and failures. This will surely add a new set of tools to your armour to go for excellence in your day-today corporate life.
- ISBN:
- 9781482815375
- 9781482815375
- Category:
- Business & management
- Format:
- Paperback
- Publication Date:
- 23-12-2013
- Publisher:
- Partridge Publishing
- Country of origin:
- United States
- Pages:
- 348
- Dimensions (mm):
- 203x127x18mm
- Weight:
- 0.35kg
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