Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.PLEASE NOTE: This is a summary and analysis of the book and NOT the original book.Our summaries aim to teach you important lessons in a time-efficient and cost-effective manner. They are coherent, concise, and comprehensive, highlighting the main ideas and concepts found in the original books. Unessential information is removed to save the reader hours of reading time. Save time and money while completing your reading list.