For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
- ISBN:
- 9781292040899
- 9781292040899
-
Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
-
01-11-2013
- Language:
- English
- Publisher:
- Pearson Education Limited
- Country of origin:
- United Kingdom
- Pages:
- 256
- Dimensions (mm):
- 276x216x12mm
- Weight:
- 0.55kg
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