Managing and Measuring Intellectual Property, Intellectural Capital, and Other Critical Sources of V
Hardback
Publication Date: 21/12/2004
Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains management disciplines like Balanced Scorecard, and also demonstrates how companies are getting maximum advantage from all their intangible assets.
- ISBN:
- 9780071412865
- 9780071412865
- Category:
- Property law
- Format:
- Hardback
- Publication Date:
- 21-12-2004
- Language:
- English
- Publisher:
- McGraw-Hill Education (Australia) Pty Limited
- Country of origin:
- Australia
- Dimensions (mm):
- 231.1x157.5x22.9mm
- Weight:
- 0.6kg
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