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Tangible Strategies for Intangible Assets

Tangible Strategies for Intangible Assets

Managing and Measuring Intellectual Property, Intellectural Capital, and Other Critical Sources of V

by John Berry
Hardback
Publication Date: 21/12/2004

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$82.95
Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains management disciplines like Balanced Scorecard, and also demonstrates how companies are getting maximum advantage from all their intangible assets.
ISBN:
9780071412865
9780071412865
Category:
Property law
Format:
Hardback
Publication Date:
21-12-2004
Language:
English
Publisher:
McGraw-Hill Education (Australia) Pty Limited
Country of origin:
Australia
Dimensions (mm):
231.1x157.5x22.9mm
Weight:
0.6kg

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