What do Elmer's Glue, Krylon Spray Paint, and Reese's Peanut Butter Cups have in common? The designer Ted Eron, of course.

You may not know his name, but you know Ted Eron. Although he remains largely unknown in the public consciousness, Eron played an integral role in defining the aesthetics of everyday goods and household staples in the 1950s and '60s.

In Ted Eron Designed That, Joseph Eron and Elizabeth Eron Roth - Ted's children - chronicle the life and art of their father through a nostalgic tour of the iconic graphic designs that have shaped and revolutionised twentieth-century visual culture.

From his humble beginnings painting signs in the basement of a market while attending Cooper Union, to the Eron & Eron Industrial Design years during World War II and beyond, Ted Eron Designed That pays a long overdue tribute to the man behind the iconic designs. Prepare to be astounded as there's always a good chance that Ted Eron did indeed design that.

Book Features

• Ted Eron's packaging designs continue to resonate and inhabit households across America 
• A unique overview of twentieth-century visual culture and design history as told through Ted Eron's unparalleled vision 
• Ted Eron designed the iconic packaging for Excedrin, Krylon Spray Paint, and Reese's Peanut Butter Cups, among others