This is a book with crucial lessons for anyone who wants their company to be a leader in its field - and to stay ahead of its competitors.
Why Corporate Reputation Matters So Much and What It Takes to Be Ranked among the Best
Publication Date: 11/02/2009
In much the same way as Jim Collins did in Good to Great and Built to Last, Michael Brown and Paul Turner draw upon a wealth of detailed research in Britain, America and in other regions, to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years. Their research, not surprisingly, highlights the close link of being admired to being successful in terms of long-term shareholder value. But how much the different criteria affect how admired a firm is - and how successful it is - is extraordinarily revealing.
This is a book with crucial lessons for anyone who wants their company to be a leader in its field - and to stay ahead of its competitors.
This is a book with crucial lessons for anyone who wants their company to be a leader in its field - and to stay ahead of its competitors.
- ISBN:
- 9781846680861
- 9781846680861
- Category:
- Economics
- Publication Date:
- 11-02-2009
- Language:
- English
- Publisher:
- Profile Books Limited
- Country of origin:
- United Kingdom
- Dimensions (mm):
- 236.22x154.94x22.86mm
- Weight:
- 0.38kg
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