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The Art of SEO

The Art of SEO

Mastering Search Engine Optimization

by Eric EngeStephan Spencer and Jessie Stricchiola
Paperback
Publication Date: 15/09/2015

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEOÃ?Â[ s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of GoogleÃ?Â[ s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. YouÃ?Â[ ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

ISBN:
9781491948965
9781491948965
Category:
Web programming
Format:
Paperback
Publication Date:
15-09-2015
Language:
English
Publisher:
O'Reilly Media, Incorporated
Country of origin:
United States
Edition:
3rd Edition
Dimensions (mm):
234x177x54mm
Weight:
1.66kg

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