Self-publishing can be extremely rewarding, but it can also be confusing and frustrating. How does one produce a professional book that will sell for profit without breaking the bank? This guide is packed full of advice from career indie authors Angela Castillo and Jamie Foley, including: - Detailed instruction on formatting for paperback, Kindle, and audio - How to make a terrible book cover, guaranteed (or not) - Strategies for back cover copy, keywords, categories, and more - Ideas for fundraising (other than bake sales) - Marketing platforms that will form the foundation for your indie career