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The Consumer Experience of Higher Education

The Consumer Experience of Higher Education

The Rise of Capsule Education

by Deirdre McArdle-Clinton
Paperback
Publication Date: 05/01/2012

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This work examines the philosophy underpinning current higher education provision. Contemporary culture seems to encourage consumers to purchase products where the product is shaped by the provider and the input of the consumer is very limited. Research suggests that students, their perceptions shaped by the educational experience they have undergone, view education as a commodity and require that information be packaged for easy consumption. The purpose of this study is to examine the current situation in education against the backdrop of an emerging trend that sees education as a product and students as consumers or customers. The literature provides a basis to argue that a qualification now is frequently a simulacrum while previously it represented knowledge and competency.
ISBN:
9781441179197
9781441179197
Category:
Colleges of higher education
Format:
Paperback
Publication Date:
05-01-2012
Language:
English
Publisher:
Continuum Publishing Corporation
Country of origin:
United States
Pages:
280
Dimensions (mm):
234x156x15mm
Weight:
0.45kg

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