This original and insightful volume examines the profound effect that RuPaul's Drag Race has had on the cultures that surround it: audiences, economics, branding, queer politics and all points in between. What was once a cult show marketed primarily to gay men, Drag Race has drawn both praise and criticism for its ability to market itself to broader, straighter and increasingly younger fans. The show's depiction of drag as both a celebrated form of entertainment and as a potentially lucrative career path has created an explosion of aspiring queens and has had far-reaching impacts on drag as both an art form and a career. As editor, Cameron Crookston has brought together contributions from scholars in theatre and performance studies, English literature, cultural anthropology, media studies, linguistics, sociology and marketing. In this collection scholars from Canada, the United States, the United Kingdom and South Africa discuss and analyze the global impact of RuPaul's Drag Race on local and international drag communities. The book is a rich and diverse engagement with the question of how Drag Race has affected local, live cultures, fan cultures, queer representation and the very fabric of drag as an art form in popular cultural consciousness. Book jacket.