This deep look into customer psychology gives managers the insight they need to drive profitability by dramatically improving the customer experience
Reveals how executives and managers in any industry can reevaluate the company's approach to customer service, better influence customer perceptions, and transform service delivery
The authors base their findings on behavioral science research first published in Harvard Business Review and the MIT Sloan Management Review
Chase is the author of the bestselling textbook Operations and Supply Chain Management, which has sold more than one million copies
Reveals how executives and managers in any industry can reevaluate the company's approach to customer service, better influence customer perceptions, and transform service delivery
The authors base their findings on behavioral science research first published in Harvard Business Review and the MIT Sloan Management Review
Chase is the author of the bestselling textbook Operations and Supply Chain Management, which has sold more than one million copies
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