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The Fantasy Sport Industry

The Fantasy Sport Industry

Games Within Games

by Brody J. Ruihley and Andrew C. Billings
Paperback
Publication Date: 22/05/2015
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Fantasy sport has become big business. Recent estimates suggest that there as many as 27 million fantasy sport participants in the US alone, spending $1.5bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy.

This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.

The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

ISBN:
9781138898714
9781138898714
Category:
Sports & outdoor recreation
Format:
Paperback
Publication Date:
22-05-2015
Language:
English
Publisher:
Routledge
Country of origin:
United States
Dimensions (mm):
156x234x19mm
Weight:
0.27kg

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