A groundbreaking, data-rich framework for winning over customers, workforce, and partners

Why does the world need another book about trust?

Building trust is hard. That's why business researchers, psychologists, economists, politicians and philosophers have studied it for decades. If building trust were easy or inconsequential, it wouldn't attract so much attention. But trust is meaningful, necessary, and even transformational for humans and the organizations that serve them.

However, despite the intention and focus, trust remains rare. Trust today is fractured, hard to build, and hard to measure. Most brands are not trusted. Nearly half of employees don't trust their employers. Today, building trust is the greatest opportunity to create competitive advantage - trusted companies outperform their peers by up to 400%!

The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty is about helping you change this trend and bring trust back into all your critical relationships. This book details the research and methods of Deloitte's HX TrustID--a groundbreaking trust measurement tool poised to become a new standard for evaluating organizational performance. By measuring the four factors of trust--Humanity, Transparency, Capability and Reliability--organizations can predict key human behaviors, harness the power of data through machine learning, and make the changes needed to gain loyalty from all their stakeholders.

• Create better business outcomes by understanding how trust affects human behaviors
• Identify your organization's trust-related strengths and deficits including opportunities to (re)build trust with key stakeholders
• Design actionable strategies to improve trust among your customers, employees, and partners
• Build trust and earn loyalty by using every business function, from marketing to product development to talent experience

Full of compelling stories from leading organizations as well as practical applications from executives in Marketing & Experience, Cyber & Risk, HR, ESG, Operations and General Management, The Four Factors of Trust is what today's organizations need to build trust.