Within Europe, the banking sector is commencing a period of
considerable change and consolidation. Advances in technology,
competition from the non-banking sector, the introduction of the
Euro, a European Central bank and, possibly, pan-European
Regulation, combined with the challenge from US banks, increased
mergers and changing practices means 21st century banking is
changing immeasurably. The Future of Retail Banking in
Europe is written in an accessible style by Oonagh McDonald and
Kevin Keasey, two of the leading authorities in the field and
includes:



In-depth analysis of the banking structures in all the major
European markets.

Foreword by Guy Warren, Head of Banking, Europe, Unisys
Corporation

Unique insights into the industry from the CEOs of major
European banks.
The challenges being faced in the industry and predictions into
what the future holds for retail banking in Europe.


This book will be essential reading for middle and senior
managers in the banking and financial service sectors, both
suppliers and investors in the banking sector, and MBA
students.