Updates the theory of Jameson from late capitalism to digital capitalism, and of Ritzer from the McDonalidisation of society to the i-zation of society
Explores current theories on the standardisation and branding of religion
Introduces new concepts such as the Pygmalion process
Critiques the post-secular project and its inclusion in neoliberalismAnalyses the place of religion in neoliberalism and proposal for a compassionate tax
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