A reader
Paperback
Publication Date: 17/10/1998
The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.
- ISBN:
- 9781861524010
- 9781861524010
- Category:
- International business
- Format:
- Paperback
- Publication Date:
- 17-10-1998
- Language:
- English
- Publisher:
- Cengage Learning EMEA
- Country of origin:
- United Kingdom
- Edition:
- 2nd Edition
- Pages:
- 440
- Dimensions (mm):
- 244x188x28mm
- Weight:
- 0.79kg
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