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The Internationalization of the Firm : A Reader

The Internationalization of the Firm : A Reader

A reader

by Peter Buckley and Pervez Ghauri
Paperback
Publication Date: 17/10/1998

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$79.95
The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.
ISBN:
9781861524010
9781861524010
Category:
International business
Format:
Paperback
Publication Date:
17-10-1998
Language:
English
Publisher:
Cengage Learning EMEA
Country of origin:
United Kingdom
Edition:
2nd Edition
Pages:
440
Dimensions (mm):
244x188x28mm
Weight:
0.79kg

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