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The Marvel Studios Phenomenon

The Marvel Studios Phenomenon

Inside a Transmedia Universe

by Andrew LivingstoneMike McKenny and Martin Flanagan
Paperback
Publication Date: 28/12/2017
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Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding.

The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.
ISBN:
9781501338533
9781501338533
Category:
Graphic Novels
Format:
Paperback
Publication Date:
28-12-2017
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United Kingdom
Dimensions (mm):
228.6x152.4x15.24mm
Weight:
0.39kg
Martin Flanagan

Martin Flanagan writes for the Age newspaper and is the author of twelve books, among them "The Call", an imaginative re-construction of the life of Tom Wills, a founder of the game, and "The Last Quarter", a trilogy of his football books.

What people have said about Martin Flanagan's football writing:

'Martin Flanagan must never be allowed to stop writing football. I say this because he is the only football writer I have read who is so good I think he could nearly describe a heartbeat - and that, if you want to touch the essence of football, is what you have to do.' Don Watson

'If I'm ever prompted, I have no hesitation in nominating Martin Flanagan as my favourite writer… I only hope I can see the game off the field as well as he does.' Nathan Buckley

'I like Martin's writing, and I know most players do too, because he comes from a different perspective.' James Hird

'The best of Flanagan has a finesse and feeling that no current Australian sports-writer approaches, let alone equals.' Gideon Haigh

'I love his brain.' Kevin Sheedy

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