Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood, misunderstood and undervalued.

In a time when there is mounting pressure to deliver increased growth, profits and market share, this book shines a light on the global opportunities which abound for brands willing to invest in deeply understanding this powerful and influential shopper. This Mother of All Opportunities educates C-suite, Senior Executives and Big Brand marketers shows:

• Why Mums represent the biggest growth opportunity of the decade.
• The Mum opportunities which could be impacting your current strategy.
• The future of marketing to Mums and why you need to invest in this market and up skill your teams now.

Fast track your brand and gain a competitive advantage in your category by gaining critical insights into this under exposed market.